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SEO tips for Joomla

  • April 18th 2012

SEO is a driving force that brings in a range of ranking benefits to create a distinctive identify of your website or online applications. If you’re using Joomla CMS, steps have to be put in to make it more search engine friendly than it currently is. Joomla SEO steps are vital and would bring a range of benefits like higher visibility, more visits, more revenue generation etc. For a complete idea of the steps in involved in SEO for Joomla, you can refer http://www.redevolution.com/joomla-seo-checklist/ link.

In this write up, we discuss some SEO tips for Joomla; like

Search engine friendly URLs

Having search engine friendly URLs enables the best of SEO results to a Joomla website and hence, you should use this step. Users can have the favorable URLs by either using a Joomla plugin, or by using a free or 3rd party component. Taking the best out of the default SEF plugin of Joomla would be a good step. If you’re looking for some more features at the same time for the same task, sh404SEF plugin is right there for help.

Title of the page content

The title of the page content holds immense value for better SEO of a website and hence, it must not be ignored. A Title would be used in the ‘title tag’ and ‘links’ and hence, care should be taken. More so, it would be better if the title has a page’s keyword in it.

Anchor Text

The anchor text for a Joomla website should have the targeted keywords to get the maximum results. After all, the anchor texts are sent to attract inbound links. By right use of the anchor text and by placing links at various sites, good inbound links could be generated.

Meta data

Description and keywords are two components of the Meta data with equal importance. Focusing only on the keywords is a classical ploy, as the description part even gets equal value for ranking generation and better SEO. A good description can easily make a link attractive and hence, it would become more searchable. A short, attractive and 160 characters Meta description is advised.

Rich content

With the changing SEO tactics, having the quality content has become one of the most crucial aspects for better rankings. With quality content and regular updates to the content, inbound links can be attracted to boost the PR of a website. If the content posted does not have quality or it lacks constant updates, your chances to get good rankings or better SEO remain slim.

Domain Registration

Domain registration has a role in the SEO of a Joomla website, as older domains and domains for higher durations are considered a better prospect. More so, many SEO professionals don’t prefer a website with newly-registered domain name for optimization. If you have booked a short-duration for the domain registration, it’s not a good option. Rather, you should extend the registration period for better results.

Sitemap

A sitemap is a very helpful way to boost the rankings and SEO of a website. Having a sitemap component of Joomla installed would be a good step to take the best out of the search engines. A site map enables search engines to easy find newly-added pages into the site and hence, the ranking perks up.

Inbound Links

Having quality inbound links can give a great boost to a site’s SEO and hence, such links must be vouched for. When we say quality, it means the links have to come from a site with good PR; the site must be in the same domain to get the quality inbound links. Directory submission, blog creation and sending links to different community or blogs are some good steps for better inbound links and higher SEO.

Keyword placement

Like ranking trends, search engines do use a flexible tactics to deal with keyword placements. As a result, an air of uncertainty always looms large, and everyone keeps playing the guessing game for the right keyword arrangement. At present, the keywords used in H2-H6 tags are giving more favorable results than those in the H1 tags. Thus, it’s time to give preference on the same basis for better results.

Error Pages

Making the best of error pages is suggested to drive home the SEO-related benefits. Error pages must be redirected towards important, text-enabled pages so that the users get the most even from the errors. A 404 page can be set-up manually or there is plugins for the same. The information then could be placed or made to redirect as per the own convenience.

The cache

It’s advised to go for smaller and faster sites; such sites often produce good SEO results. A small website with fast loading speed easily catches the attention of visitors and retains them for a longer. The cache has to be turned on in Global Configuration to get the desired results. A site with the cache turn-on would be more conducive to SEO.

Switching off PDF Links

PDFs of a website often get higher ranking than other available pages of the site. Being a clean page with no menu links, they often get more priority in the search engines. If the PDF links are not switched off instantly, they would easily divert all the attention, and the main pages would lose the charm.

Conclusion

SEO can’t be escaped or avoided at any cost for bringing in so many benefits. This article lists some useful SEO tips and invites users to add to the list to enable enhanced rankings to websites.